Some trends don’t stand the test of time, while others catch fire and transcend trendiness to become part of the landscape. Take the trendy flip phones of the early 2000s: Once ubiquitous, they’ve now gone the way of parachute pants and spiral curl perms. Compare the flip phone to the Apple iPhone, once trendy and now in its sixth iteration—but wait; there is no comparison.
A great customer service representative treats their customers the way they themselves want to be treated. Customers and reps are two sides of the same coin because everyone is a customer at some point. Whether it's at the grocery store, gas pump, bank, retail store or an almost infinite number of other locations and situations, everyone is in need of customer service during their daily lives.
Today the wealthiest consumers and the largest marketing demographic are baby boomers. This portion of society remembers the good old days of personalized sales experiences and they demand quality customer service or they will take their money elsewhere.
Business owners and managers do not often consider their employees and their need, which can ultimately be the end of their business if they are not careful. Customers like to spend their money in a positive environment. They like to be treated kindly when they are spending money. The key to this is happy employees. Happy employees lead to higher customer satisfaction. Customers are much more likely to keep coming back to a business where they feel they are given VIP treatment by friendly, happy, positive workers. This is the key factor to any business that wants to thrive.
How does a business keep employee morale high? With a positive, motivating, family-style work environment. Employees need to feel happy and content in their workplace. Employees that dread coming to work are not what any manager or business wants. Employee happiness is very dependent on their work environment. Employees do not want to work for managers that condescend them, micromanage, or yell at them at every opportunity. Studies show that just talking to someone proves to be much more productive in the end than yelling at them. Another thing that can make employees enjoy their time at work is incentives. Competition is something that naturally drives human beings, so why not incorporate it into the workplace? Set prizes of some sort... the employees will be more driven to work happily and productively with competition, and it may even make them look more forward to work. Incorporating incentives in the workplace is but one of many ways to keep a high customer morale. Happy employees are a necessity to any successful business.