Here is a link to a post from the blog Service Untitled describing a customer experience by the writer. The post would have been very different if the service had been spectacularly bad. It wouldn't have existed at all if the service had been so-so or simply "the expected".

But the experience was exceptionally good. And that earned the company a mention from a third party that was not paid to do so.

How's that for the impact customer service can have on your business.

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