Your reputation in the B2B marketplace has a lot to do with the support experience you provide to your clients. In addition to improving your business reputation, high-quality customer support also helps with client retention and loyalty. However, providing the best possible customer support can be difficult. Aside from a team of dedicated reps, you need the right software for B2B customer support. Not only will this help your company efficiently provide solutions to clients, it will help streamline your internal process. If you’re considering implementing support software, but aren’t quite sure what it can do for you, keep reading.
Provide Faster Solutions
One of the biggest benefits of support software is the speed at which you can resolve client’s issues. Automated features take much of the workload away from your team so they can concentrate on providing the best possible customer support in a timely manner. These features include automated ticketing and email response and the ability to escalate issues with ease. You’ll also be able to implement a helpdesk with chat functionality in order to provide solutions to your clients who need real-time support. Your team will also be able to more effectively communicate internally, helping to cut down on call times.
Put the Control in the Client’s Hands
Providing self-service support options is becoming increasingly popular, even in the B2B marketplace. However, you need support software to achieve this. Providing customers with an online portal lets them find the solutions they need on their time. You can then grow your knowledge base and provide ever-evolving content geared towards providing solutions your support team would normally provide. Plus, with configurable customer support software, you have the ability to customize the self-service portal to provide a truly unique experience.
Personalized Support
The relationships B2Bs have with their clients are much different than those of B2Cs. Clients spend money in a different manner than in the traditional business-to-customer relationship. B2B clients also have different goals in mind. This makes it more important for B2B organizations to provide a more personalized customer support experience. Support software is the best way to do this. It will provide a centralized repository for each client so your reps can access immediately. They’ll be able to view ticketing history along with prior outcomes to client issues. This allows reps to tailor their service to each individual client.
The future of your business greatly depends on the type of support you provide your clients. It makes sense to harness the power of customer support software to aid your in-house team in providing the highest quality customer experience possible. PhaseWare provides top software for B2B customer support. Contact us to learn more.