Social Media: No Excuses

Something you may not know about me is that I’m completely in love with ABC’s “The Biggest Loser”. It’s inspiring to say the least. This season, the theme is “No Excuses”.  There are plenty of excuses in life for not exercising, not walking the dog, not calling your crazy relative back, even for not engaging in social media. I still don’t understand why people don’t engage in social media, but I have heard my fair share of excuses. Today I’m going to share three of those excuses and why they’re not qualified for businesses and social media.

Excuse 1: “I have no time”.  When it comes to social media and business, you need to make time. Designate 10 minutes after lunch (or however long you need) to respond to all of your posts, tweets, messages etc. As long as your consistent and make some sort of effort, it’s worth it.

Excuse 2: “I Don’t Care”. Basically, the answer to this is that… you need to care, social media is revolutionizing the way companies handle business and customer service. You don’t necessarily need to understand it through and through but care enough to find someone who does. Social media will skyrocket the reputation of your business and communication with customers.

Excuse 3: “Why would I Want people I don’t know following me?” This is a legitimate concern if you’re just using Twitter or Facebook strictly for personal use. However, these “unknown people” want to know you and your business. They could be a potential customer (or have thousands of connections to potential customers) and they could be future business associates. Think of every connection via social media as a networking opportunity. You don’t need to tell them your life story or personal information, but keep them informed about your professional life, your business and what you’re doing.

Do you utilize social media? If not, what is your reasoning?

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