How do you gain customers? Different types of marketing (inbound, outbound, etc), advertisements, cold calling, direct mailâ€”the list seems endless. Inbound and outbound marketing are wonderful tools and will bring you potential customers and expand your reach. One way to expand your reach and brand your business that some â€œold-schoolâ€ marketers can miss out on is social media.
With social media, you might get immediate customers, you may not. What you are doing on social media is expanding your reach and helping with brand recognition. The more active you are on social media platforms, the more your product or service becomes a common name. PhaseWare was active on social media before, but we’ve really kicked it up a notch in the past 6 months, and I’ve seen an amazing difference. People know who we are; they’re recommending us to friends, etc. If they see a PhaseWare advertisement online, they notice it now and know exactly what we do.
With the right people to manage it, and the right content mixed with time and patience, social media can exponentially extend your reach and improve your brand, along with your reputation.
Stay up-to-date on new forms of social media. Learn as much as you can about the different outlets and start using them to your advantage!
Check out my previous blogs on how to use social media to your customer service department’s advantage.