CRM: Romancing Your Customers

I’m at the age where it seems everyone is getting married—I have four weddings to attend in the next couple of months.  I was reading my colleague’s wedding website and reading the story of how he and his fiancé met and it reminded me how important first impressions are, along with courtship.  You must romance your future spouse—same goes for your potential customers. You only get one first impression—make the most of it.

Ask Them On A First Date.
How are you going to know if the customer is interested unless you have a conversation with them? Say hello, introduce yourself.

Ask For A Second Date.
Maybe your initial “date” or conversation went really well. Do you both want to pursue this business relationship? Ask them if they would like a free-trial or demonstration of your product.

The Proposal.
After you have discussed everything necessary and decided this is a great partnership, you offer a business proposition. But only when the time is right.

Then Comes Marriage.
After your proposal, if they accept, you begin planning your long-term relationship.  This includes negotiations, and making sure this will be a lasting relationship—maybe there’s even a pre-nuptial.

Whatever you do, just like in a relationship, take that first step. You never know what you’ll find.

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