Customer Support is the most important asset of any company. It is important that you assess the quality of service that your company is providing.
One of the basic ways is by building a relationship and asking your customers about their experience. There are many ways to get feedback but you can’t be shy. If you want to know directly from your customers reach out to them and explain you are doing it in their best interest. Make sure to cover multiple topics and ask open ended questions to get the best feedback.
Another way is to look at your customer complaints and watch for patterns. Take notes and use tools to measure differences. By doing this you can identify areas of improvement.
Don’t be beat by your competition. Invite customers to compare and contrast similar products or companies to find out what they are offering that you are not. Kyle Simpson
Doing these things, you can see your strengths, weaknesses, and brainstorm ways to improve. It is important that you measure the quality of service you are providing and find ways to improve so that you can stay ahead of your compeition.