If you’re a baseball fan living in Texas, there is no possible way that you’ve missed the success of the Texas Rangers have had this season. Making it to the post-season for the first time in 11 years is certainly something to celebrate.
Two other things that no Rangers fan could have missed is “the claw†and “the antlers,†hand signals that appeared among the players during Spring Training and have taken on a life of their own as the fans have joined the team in using them. Those hand signals have enhanced that special bond between the team and players and added to the energetic responses of both. The fans feed off the team’s success and energy just as the team feeds off the crowd’s energy, an occurrence that happens in every other business as well and if it doesn’t, it should.
Just as the Rangers’ hand signals and positive energy started with the team, so your business’ energy must start with your customer service team. You can’t help customers or impress potential clients unless you believe in your product and are so excited about it that you’ll sing its praises from the rooftops even if you can’t carry a tune in a bucket.
Your employees have to be just as excited and firm in their belief in the quality of your product as you are. When your team is as pumped as a post-season baseball team, it shows. Customers notice and feed off of it. They get in enthusiastic about your company. Your positive reviews go up and your good reputation spreads. When your good reputation spreads, more customers show up on your doorstep, like new born fans of a winning underdog baseball team.
With positive reviews and up beat forum activity, the energy of your staff goes up and more customers pour in which therefore means more revenue; and when did revenue not put a smile on a business owner’s face?
All in all, positive energy goes a long way and is an inexpensive way to boost business; so put on a smile, whistle a tune, and let the customers feed off your energy.