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- It is more flexible – users can contact customer support on their terms which offers them flexibility.
- One stop shop – it offers many different avenues of information and communication.
- Keeps track of the details – offers details and organizes in a way that is easy to search.
- Prioritizes what is important – different problems require different levels of solutions.
- Quick search – allows to search in a database efficiently to find information.
- Data & analytics – Using data collected from customers to analyze their preferences. Inc.
- Builds on knowledge – uses a collection of data to build a database of knowledge.
- Community & engagement – brings the customer and the business together for another opportunity to build on the working relationship.
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