Customer Service R&R: Metrics and Rewards & Recognition

  

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90%           (of) Employees say customer experience is very important or critical in their company's strategies 31% (of) Employees say company recognized or rewards employees for improving the experience.

from How to Build a Customer-Centric Culture

That's quite a contrast. What it tells me is that most customer service employees want to provide a good customer experience but that little in the way of incentive comes their way for doing so. Since people generally do what they are incented to do it might be time to investigate what your employees are being incented to do.

Take a look at the metrics that are measured in your customer service center. Do they encourage staying with the customer until everything is fixed? Or do they encourage hanging up as soon as possible? Do you measure metrics that let employees know that customer experience is top of mind or do you measure performance by how many calls the employees can take in an hour?

The metrics you measure tell employees what your expectations and priorities are. This means any rewards and recognition tied to those metrics guide where they put their efforts on behalf of your company. Be certain that what you are rewarding is the behavior and performance that meets your stated goal of making a customer-centric customer experience, not one of efficiency at all costs.

It may cost customers.

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