The short answer is No.

The long answer is.....well, I could sit here and type all day and probably not go over the entire picture of what Social CRM is, is not, and whether a software product can be marketed as Social CRM. And I would wind up rewriting a bunch of stuff that has already been said, and said very well, by some very smart people who have been in the Social CRM world for quite a while.

I will offer you this:

I am going to give you some links to articles about this very question. There are some very compelling arguments against defining any currently available software suite as a Social CRM suite. This doesn't mean software that has elements of Social CRM in it can't be marketed as a Social CRM tool, but I do think that it should be made clear that a tool is all it is.

A definition of Social CRM would be handy to start with. One that seems to have the most weight behind it is from Paul Greenberg's "Stake in the Ground" blog post. As you can see, Social CRM is much more than a package of software and hardware. The "Social" part of the name says it all; software and hardware cannot be social, only living beings can be social. The technology may allow the living beings to interact more easily over a distance but it is not, in and of itself, social.

Brent Leary has a great post that talks first about CRM itself and what it is, and then what the Social aspect adds to it.

Bob Thompson, of CustomerThink, expresses some doubts about much of the hype about Social CRM and cites not only Paul Greenberg's and Brent Leary's definitions but also brings in definitions from other well known Social CRM thinkers. Many of the comments on this post are from some of these same people plus others who spend a lot of time thinking about Social CRM.

Then there is John F. Moore's thoughts on the marketing of a product as "Social CRM" as though it were able to offer a complete package for engaging in Social CRM.

I doubt any of this will die down soon, but if you are wondering about Social CRM and where it may fit in your business, these are good posts to start you the path to understanding. And there are certainly many more opinions out there.

I would certainly like to hear your response to these posts and on Social CRM.

Leave me some "engagement".