Why Don't C-Level Execs Get It?

  

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The most ubiquitous piece of advice right now is to use customer service to retain your customers in this economy. While this should be true in any economy, right now it is particularly meaningful for those who realize it, can implement it, and use it correctly.

But why isn't it happening more? How could anyone not have run into multiple articles, blogs, community forums, etc etc without hearing about this and thinking, "Gee, if there is that much noise about it I'd better look into it."

Apparently a big problem at the C-Level.

This is cited as a major issue by Natalie Petouhof in a destinationCRM article by Christopher Musico entitled

"5 Recession-Busting Customer Service Strategies"

There is some good advice in this article. How would you get your C-Level to look at it?

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